WOUB Music Blog

Stuart's Opera House Joins #GivingTuesday Campaign

Dateline
Updated Tue, Dec 3, 2013 9:33 am

Stuart’s Opera House has joined #GivingTuesday for its initiative "It All Adds Up," a first-of-its-kind effort that will harness the collective power of a unique blend of partners--charities, families, businesses and individuals--to transform how people think about, talk about and participate in the giving season.

Coinciding with the holiday shopping season, #GivingTuesday will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they support, and help create a better world.

Taking place Dec. 3-–the Tuesday after Thanksgiving--#GivingTuesday will harness the power of social media to create a national moment around the holidays dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are, today, synonymous with holiday shopping.

Seeing an opportunity to channel the generous spirit of the holiday season to inspire action around charitable giving, a group of friends and partners, led by the 92nd Street Y, came together to find ways to promote and celebrate the great American tradition of giving.

Thought leaders in philanthropy, social media and grassroots organizing joined with 92nd Street Y to explore what is working in modern philanthropy and how to expand these innovations throughout the philanthropic sector.

The concept gained steam, and by bringing together a group of founding partners—including the United Nations Foundation, DonorsChoose.org, Mashable, Blackbaud, charity: water, GlobalGiving, Iraq and Afghanistan Veterans of America (IAVA), Kiva, Darden Restaurant Group, Groupon, Unilever and VentureThree Capital—a nationwide series of discussions about how to make #GivingTuesday a success is already underway.

Each week, new organizations have joined the movement and are providing creative ways people can embrace #GivingTuesday and collaborate in their giving efforts to create more meaningful results.

"It’s been a privilege to work with remarkable leaders all over the country building a movement around #GivingTuesday," said Henry Timms, 92Y’s Interim Executive Director. "This initiative has truly been crowd‐sourced by some of the smartest and most connected minds among the next generation of philanthropists and entrepreneurs."

A team of influencers have met to discuss the innovative ways that people are approaching giving during challenging economic times, along with how Americans can give smarter and use new media to encourage positive change in their communities.

#GivingTuesday is endorsed by Committee Encouraging Corporate Philanthropy, Dorothy A. Johnson Center on Philanthropy, Giving Institute, Giving USA Foundation and InterAction. Charity Navigator, Givewell and GuideStar are serving as Charity Advisors.

VolunteerMatch is a volunteer advisor to #GivingTuesday.

"#GivingTuesday is a counter narrative to Black Friday and Cyber Monday because it reminds us that the spirit of the holiday giving season should be about community and not just consumerism," said Kathy Calvin, CEO of the UN Foundation. "The most meaningful gift we can give our children, loved ones, friends and neighbors is the commitment to work together to help build a better world."

Those who are interested in joining Stuart’s Opera House’s #GivingTuesday initiative can visit http://givingtuesday.org/partner/stuarts-opera-house-2/

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