Culture Hottest Stock On Wall Street: Struggling Video Game Store GameStop By: Mary Childs I NPR Posted on: Thursday, January 28, 2021 < < Back to People walk past a GameStop store in Midtown Manhattan on January 27, 2021 in New York City. Stock shares of videogame retailer GameStop Corp has increased 700% in the past two weeks due to amateur investors. (Photo by Michael M. Santiago/Getty Images) Last week shares of video game store GameStop were trading at about $40 a share. Then, a group of Reddit users invested. The move sent stocks soaring and raised several questions.