Cara Hansen (middle) connects her laptop to the TV to show her team’s work at the end of Ad Club’s annual Ad Bowl on Saturday, 28 January 2017 in Athens, Ohio. (WOUB/Drake S. Withers)
Ad Club hosted a fun, competition-based learning opportunity for students to learn how to work in groups and create a commercial for an assigned brand using an iPhone. At the end of the 24-hour assignment time, the students watched the commercials as a group and voted for the best commercial.
McKennah Robinson shows the name of her randomly assigned product to fellow Ohio University students Leah Keiter (left), Cara Hansen, and Danielle McCarthy on Friday, 27 January 2017 in Athens, Ohio. The drawing of index cards marks the beginning of Ad Club’s annual Ad Bowl, a competition requiring contestants to write and film an advertisement on their cell phones in a period of 24 hours. (WOUB / Drake S. Withers)
Cara Hanson (left center) and Leah Keiter inspect their assigned product at the kickoff of the 2017 Ad Bowl on Friday, 27 January 2017 in Athens, Ohio. The competition used to be an annual event, says Danielle McCarthy, Ad Club President, and after a brief hiatus the club is once again holding it. (WOUB / Drake S. Withers)Leah Keiter (left) and Cara Hansen laugh with Danielle McCarthy (front left) and McKennah Robinson during the planning stage of Ad Club’s annual Ad Bowl competition on Friday, 27 January 2017 in Athens, Ohio. (WOUB / Drake S. Withers)Jackson Baehr and Sarah Abrams look as Gabby Hollowell holds up her computer during the planning stage of Ad Club’s annual Ad Bowl copmetition on Saturday, 28 January 2017 in Athens, Ohio. The three students form a team that has been assigned to advertise the Softsoap brand. (WOUB / Drake S. Withers)Sarah Abrams (left) uses a desk lamp to light Jackson Baehr as Gabby Hollowell films a scene for the team’s advertisement during the Ad Club Ad Bowl on Saturday, 28 January 2017 in Athens, Ohio. The script involves a conversation between Jackson and a bottle of generic soap that he has decided to replace with the Softsoap brand product. (WOUB / Drake S. Withers)Arms tangle as Gabby Hollowell (left), Sarah Abrams and Jackson Baehr discuss potential editing ideas during Ad Club’s annual Ad Bowl on Saturday, 28 January 2017 in Athens, Ohio. (WOUB / Drake S. Withers)Members of Ad Club including Cara Hansen (left), Gabby Hollowell, Danielle McCarthy and Jackson Baehr watch the advertisements that were created during the annual Ad Bowl competition on Saturday, 28 January 2017 in Athens, Ohio. Competitors will vote to decide which is the best advertisement. (WOUB / Drake S. Withers)
