Cheekys CEO Jessi Roberts describes building her fashion empire

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As a child, Jessi Roberts lived in a troubled home. But, with the help of friends along the way, she forged her own path to success. And today she’s the CEO of Cheekys, the big fashion and jewelry brand “that loves the country girl.” In this show, Jessi talks about her new book, “Backroads Boss Lady: Happiness Ain’t a Side Hustle… Straight Talk on Creating the Life You Deserve.” It’s an intriguing combination of savvy business advice, particularly aimed at women entrepreneurs, and the true story of Jessi’s life. Visit: