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Powerful writing can empower your success, says award-winning author Carla Bass

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For 30 years, retired Air Force Colonel Carla Bass worked with officers, ambassadors, and congressional delegations, drafting executive letters, talking points, personnel appraisals and nominations. Along the way she perfected her writing methodologies, composed a handbook, and taught thousands of Air Force personnel how to write powerfully. In this episode, Carla shares tips from the second edition of her classic book, Write to Influence. She says the trick to life-changing writing is to make each word and every second of the reader’s time play to your advantage. See more: