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Positive Deviance and Public Health Communication

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Positive Deviance is an approach to public health that flips the script of traditional top-down and deficit-based communication. On this episode of Defining Moments, Dr. Arvind Singhal shares how he has embraced an assets-based, grassroots approach to social change in the midst of natural disasters, disability rights, domestic violence, and family planning. The reach of his work spans numerous countries including Japan, India, the Netherlands, and the U.S. Dr. Singhal is the Samual Shirley and Edna Holt Marston Endowed Professor of Communication and Director of the Social Justice Initiative at the University of Texas at El Paso. Since 2010, he has been the William J. Clinton Distinguished Fellow at the Clinton School of Public Service in Little Rock, Arkansas.

You can view follow his TEDx Talk at: