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Braidy Industries Changes Name To Unity Aluminum

By: Associated Press
Posted on: Thursday, October 15, 2020

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ASHLAND, Ky. (AP) — An aluminum company planning to build a massive mill in Appalachia has changed its name from Braidy Industries to Unity Aluminum.

This Aug. 22, 2018, file photo shows a sign declaring the future home of Braidy Industries' aluminum mill in Ashland, Ky. — File-This Aug. 22, 2018, file photo shows a sign declaring the future home of Braidy Industries’ aluminum mill in Ashland, Ky. [AP Photo | Adam Beam, File]

A release from the company Thursday says the new name “signifies the company’s steadfast commitment to its customers, innovative technologies and local community in Ashland.”

Company leaders say Unity is in a position to help fill the nation’s shortage of domestic aluminum and aging facilities.

The company underwent a management shakeup this year when Braidy founder Craig Bouchard was removed as CEO.