Rob McCracken Leads Team Of Digital R&D Specialists At Scripps

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Rob McCracken is one of the newest members of the E.W. Scripps’ team. He joined the company in April 2014 as the Director of Digital Solutions.

He leads a small team that works with the company’s leadership to develop and implement new digital strategies.

McCracken says that his group is an in-house research and development unit to anticipate future digital needs and provide corporate leaders with ways of meeting those needs.

He joined WOUB’s Tom Hodson in a fascinating conversation about the future of media and advertising.

McCracken was on campus as part of the 9th annual Scripps Day, a day when executives from the E. W. Scripps Company visit the Scripps College of Communication to exchange ideas with faculty and students.