Rob McCracken Leads Team Of Digital R&D Specialists At Scripps< < Back to
Rob McCracken is one of the newest members of the E.W. Scripps’ team. He joined the company in April 2014 as the Director of Digital Solutions.
He leads a small team that works with the company’s leadership to develop and implement new digital strategies.
McCracken says that his group is an in-house research and development unit to anticipate future digital needs and provide corporate leaders with ways of meeting those needs.
He joined WOUB’s Tom Hodson in a fascinating conversation about the future of media and advertising.
McCracken was on campus as part of the 9th annual Scripps Day, a day when executives from the E. W. Scripps Company visit the Scripps College of Communication to exchange ideas with faculty and students.