New Hire To Help KY Bourbon Drinkers

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FRANKFORT, Ky. (AP) — A group promoting many of Kentucky’s bourbon producers has added a staff member to take the lead in spreading the word about responsible consumption.

The Kentucky Distillers’ Association on Wednesday named Ali Edelstein as its first-ever director of social responsibility. The Louisville native begins the job Jan. 2.

Edelstein’s hiring comes a few months after a state law took effect allowing tourists to sip cocktails and purchase more whiskey during distillery tours.

KDA Bourbon Ambassador Colleen Thomas says the position was planned before the law was enacted. But she says KDA wants to step up its message of responsible consumption as distilleries start serving cocktails.

Thomas says Edelstein will work with other groups to combat overconsumption and underage drinking. She’ll also help develop guidelines for KDA members at their visitors’ centers and when hosting events.

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