Communiqué
“Culture of We” : Paul Roetzer And His Disruptive PR Agency
By: Kelee Riesbeck
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When Cleveland-based inbound PR and marketing agency PR 20/20 opened for business in 2005, it upended the traditional PR and marketing agency model. Founder and CEO Paul Roetzer has sustained his upstart model by building a nimble team of young professionals who must work inside Paul’s “culture of we” philosophy to stay on at the progressive agency. CitizenScienceRadio talked to Paul for its podcast, “Culture of we,” about PR 20/20, how he built its team, and how leaders should lead, then get out of the way.
This podcast is produced by ohiotoday.org and WOUB Public Media.