Celebrate the recipients of the annual Hispanic Heritage Awards – October 6 at 8 pm

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Broadcast Will Feature More Intimate Performances and Honoree Tributes on Location in Lieu Of Live Ceremony because of COVID-19


The Hispanic Heritage Foundation (HHF) announced that the 33rd Hispanic Heritage Awards, presented by Target for the eight year, will be broadcast on October 6th on PBS stations and stream on The historic program, which was created by the White House in 1988 to commemorate the establishment of Hispanic Heritage Month in America, is among the highest honors by Latinos for Latinos and supported by 40 national Hispanic-serving institutions.

Selena Gomez
Recording artist, actress, film producer and social activist Selena Gomez will receive the ARTS Award as part of the 33rd Annual Hispanic Heritage Awards.

In keeping with current COVID-19 mitigation guidance and with the safety of participants in mind, the Hispanic Heritage Awards and PBS broadcast will not include a live ceremony but will feature more intimately filmed performances and Honoree segments filmed on location across the United States and Latin America.

“The Hispanic Heritage Foundation is thrilled to once again partner with Target and PBS to collectively celebrate and share the great promise, accomplishments, and cultural pride of the Latino community through the 2020 Awardees and powerful performances during Hispanic Heritage Month,” said Jose Antonio Tijerino, President and CEO of the Hispanic Heritage Foundation. “More than ever, it’s important to shine the spotlight on the tremendous value Latinos provide this great country we all share, especially during this pandemic which has tragically impacted the Latino community and other communities of color at a higher rate.”

Benito Antonio Martínez Ocasio, known by his stage name Bad Bunny
Puerto Rican singer and rapper Benito Antonio Martínez Ocasio, known by his stage name Bad Bunny, is one of the honorees at the 2020 Hispanic Heritage Awards.

“Target is excited to be the presenting sponsor of the Hispanic Heritage Awards for the eighth year in a row. We’re proud to be a part of a program that highlights the amazing accomplishments of the Latinx community and the lasting contributions it has had on our country and the world, especially those working on the frontlines during this pandemic,” said Laysha Ward, Target’s Executive Vice President and Chief External Engagement Officer. “We congratulate and thank all of this year’s honorees and we are inspired by their tireless commitment to service of others.”

“While it would have been great to come together in person, we are delighted to join the Hispanic Heritage Foundation in this virtual celebration of Latino Americans and their extraordinary contributions to our country,” said Paula Kerger, President and CEO of PBS. “Building on our longstanding commitment to diverse stories and storytellers, we look forward to sharing the Hispanic Heritage Awards with our viewers during the sixth broadcast on PBS.”

Hispanic farm worker in field
Farmworkers are honored at the 2020 Hispanic Heritage Awards.

About the Hispanic Heritage Foundation
The Hispanic Heritage Awards serve as a launch of HHF’s year-round, award-winning programs which inspire, prepare, and connect Latino leaders in the classroom, community, and workforce to meet America’s needs as well as promoting cultural pride. HHF is a 501(c)(3) nonprofit organization. For more information, visit