Discover the untold story of the 1969 showdown in “The Movement and the ‘Madman'” on AMERICAN EXPERIENCE – March 28 at 9 pm

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American Experience The Movement and the Madman

Premieres Tuesday, March 28, 2023, on PBS and Streaming on


Explore the Little-Known Story of the Dramatic 1969 Showdown Between President Nixon and the Anti-War Movement


The Movement and the “Madman shows how two antiwar protests in the fall of 1969 — the largest the country had ever seen — pressured President Nixon to cancel what he called his “madman” plans for a massive escalation of the U.S. war in Vietnam, including a threat to use nuclear weapons. At the time, protestors had no idea how influential they could be and how many lives they may have saved. Told through remarkable archival footage and firsthand accounts from movement leaders, Nixon administration officials, historians, and others, the film explores how the leaders of the antiwar movement mobilized disparate groups from coast to coast to create two massive protests that changed history. Directed by Stephen Talbot, The Movement and the “Madman premieres as a Special Presentation of American Experience on Tuesday, March 28, 9:00-10:30 p.m. ET on PBS, and the PBS App.

President Richard Nixon with Henry Kissinger
President Richard Nixon with Henry Kissinger

By 1968, the U.S. had been at war in Vietnam for four years and there were over 500,000 troops on the ground. 31,000 Americans had been killed, Nixon had defeated Democratic nominee Hubert Humphrey, and the antiwar movement decided that something dramatic needed to be done.

Although Nixon publicly belittled the movement, he was acutely aware that Lyndon Johnson’s presidency had essentially been brought down by the constant chants of protestors surrounding the White House. While on the campaign trail, Nixon vowed never to use nuclear weapons in Vietnam but, now in office, he came up with a plan to end the war: his “madman” strategy. “His secret plan was to threaten the North Vietnamese with nuclear weapons,” said Morton Halperin, a Defense Department veteran and an aide to Henry Kissinger. “He was convinced that the way to make the threat credible was for the North Vietnamese to fear that he was crazy and might actually do this.”

In clandestine talks with the Soviet ambassador in Washington and the North Vietnamese in Paris, Nixon and Kissinger set a November 1, 1969, deadline for Hanoi to accept U.S. terms for ending the war or face disastrous consequences. The National Security Council and the Pentagon began military preparations for bombing North Vietnam, mining Haiphong harbor, and using tactical nuclear bombs near the Chinese and Laotian borders. They code named the plan “Operation Duck Hook.”

Unaware of the plan and with casualties continuing to mount, the leaders of the antiwar movement developed new and bigger ideas for protests in the fall. The first was to call for a Moratorium on October 15, 1969, a nationwide protest with an emphasis on local demonstrations throughout the country. The second plan, created by a sprawling coalition known as the New Mobilization Committee to End the War in Vietnam, was to organize what they hoped would be the largest peace marches and rallies the country had ever seen, scheduled for November 15, in Washington D.C. and San Francisco.

Young staffers in the Washington, DC office of the October 15 Moratorium, including co-organizer David Hawk (seated) and co-organizer Sam Brown (far right, wearing a tie). - AMERICAN EXPERIENCE "The Movement and the 'Madman'"
Young staffers in the Washington, DC office of the October 15 Moratorium, including co-organizer David Hawk (seated) and co-organizer Sam Brown (far right, wearing a tie).

With an estimated two to three million people taking part on hundreds of campuses and over 200 cities and towns across the country, the October 15 Moratorium succeeded beyond the organizers’ wildest dreams. Dispelling the myth that the antiwar movement consisted solely of “hippies” and leftists, the Moratorium crowds consisted of labor leaders, church groups, civil rights activists, Democrat and Republican lawmakers, housewives, veterans, families and more. “The word ‘protestor’ generally evokes an image of long hair and love beads,” reported ABC commentator Howard K. Smith. “But today, the crowds that marched and chanted and cheered the speeches looked more like a cross-section picked by the Census Bureau.”

Stunned by the success of the Moratorium — and facing the prospect of another massive protest on November 15 — Nixon decided to call off  “Operation Duck Hook.” Years later, he wrote: “Although publicly I continued to ignore the raging antiwar controversy, I had to face the fact that it had probably destroyed the credibility of my ultimatum to Hanoi.”

But Nixon had one more move left and, later that month, he ordered a secret worldwide alert of U.S. nuclear forces to send what he called “a special reminder” to the Soviets and North Vietnamese of what he might unleash. “Nixon assumed that he could bend Cold War adversaries to his will by making them fear that he was crazy enough to launch a nuclear attack,” said William Burr, co-author of Nixon’s Nuclear Specter: The Secret Alert of 1969, Madman Diplomacy, and the Vietnam War.

Fathers and Sons Together Against the War Moratorium October 15 poster and ad in The New York Times. - AMERICAN EXPERIENCE "The Movement and the 'Madman'"
Fathers and Sons Together Against the War Moratorium October 15 poster and ad in The New York Times.

Following the Moratorium’s success and with the November 15 demonstrations soon approaching, Nixon focused on discrediting the antiwar movement and the media for their positive coverage of the protests. In a nationally televised speech on November 3, Nixon blamed demonstrators for undermining the war effort and appealed to what he called “the great silent majority” for support.

Tensions built as the protests neared, with Nixon barricading the White House with buses and military troops. When November 15 arrived, as many as half a million protestors descended on Washington, while another 250,000 rallied in San Francisco. It was the largest single-day protest the country had ever experienced. Within earshot of the White House, the enormous crowd on the Washington Mall sang John Lennon’s “Give Peace a Chance” as folk singer Pete Seeger shouted, “Are you listening, Nixon?”

He was. Nixon’s “madman” plan was shelved, and the nuclear alert ended. “It was only decades later, when the archives were released, that we realized what, in fact, we had accomplished,” said Moratorium and Mobilization co-organizer David Hawk. “We now know we had a big impact on Nixon and Kissinger, what they thought they could get away with in November, namely blowing Vietnam to bits, and maybe even using nuclear weapons,” said organizer Rev. Dick Fernandez. “They had to take it off the table. There were too many of us who were saying no.”