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Analysis: Marijuana PAC in Ohio Has Spent $3.75M on TV Ads
By: Associated Press
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COLUMBUS, Ohio (AP) – An analysis shows an investor-backed campaign to legalize recreational and medicinal marijuana in Ohio has spent an estimated $3.75 million to air nearly 8,200 television ads across the state.
The Center for Public Integrity released the data Thursday. It analyzed political advertising on broadcast television from 210 media markets around the country based on data from Kantar Media/CMAG, a media tracking firm offering widely accepted estimates of money spent to air each spot.
The analysis covers ads purchased by Responsible Ohio Political Action Committee between Jan. 1, 2014, and Monday through stations in Ohio and West Virginia. In that time, opposition campaign Ohioans Against Marijuana Monopolies spent just over $33,000 to air 31 ads.
Estimates didn’t include radio, online and direct mail ads or TV ads aired on local cable.