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Cleveland’s Art Museum Out To Add Visitors, Acquire More Art
By: Associated Press
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CLEVELAND (AP) – The Cleveland Museum of Art has some lofty goals.
The museum is releasing a plan for the next decade that includes increasing attendance, expanding its endowment and acquiring $1 billion worth of art through purchases and gifts.
The museum also wants to begin working on creating a new art history institute.
The museum director tells The Plain Dealer that the long-range plans introduced Wednesday are ambitious and the museum’s focus on serving the public will increase.
A new fundraising campaign will help fund some of the plans. The museum also wants to increase revenue from membership and annual giving.
The Cleveland Museum of Art recently completed a $320 million expansion and renovation project.
One goal is to increase attendance to 1 million a year from the current average of just over 600,000.