WOUB Employee Spotlight: Director of Corporate Support Kathy Malesick

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Malesick has been working for WOUB since 2012

ATHENS, OH – When the pandemic started in March, WOUB Director of Corporate Support Kathy Malesick wasn’t sure how her work would be affected. What she found was a new normal where public media has become a vital resource to community members and business leaders.

“It makes me proud to know that WOUB offers the best in radio and television programming and delivers a trusted, quality product every day,” said Malesick. “I appreciate and feel privileged to work with our staff of professional and creative individuals.”

At WOUB, Malesick works with the corporate community to schedule radio and television underwriting support and online advertising. Malesick has also created and executed program-centered events and promotions including the Downton Abbey Galas, Our Town screening premieres, the Kindness Podcast launch and the Great American Read. She’s most proud of bringing the community together while highlighting the stations.

Malesick grew up in Massillon in northeast Ohio. After high school, she attended Ohio University and graduated with a Bachelor of Science in Journalism-Advertising Management. Malesick’s career began in radio, and she is proud to be the first woman hired in sales by Cleveland-based Miller Broadcasting. After a year in northeast Ohio, she returned to Athens to continue a career in radio sales and management for WMPO and WATH/WXTQ. After many years in radio, Malesick changed directions and began work at Time Warner Media Sales (currently Spectrum Reach) gaining valuable knowledge in cable television and digital sales.

“I sold TV campaigns for nearly 20 different channels and online advertising campaigns. All this brought me to my current position at WOUB in August 2012. This position is a perfect fit because I love working with people, planning events, helping clients and sales,” said Malesick.

Kathy Malesick with RufusMalesick also believes her volunteer work and civic experiences helped prepare her for her position at WOUB. She has been involved as a volunteer and board member for O’Bleness Memorial Hospital’s Community Development Council, the American Heart Association Board and as an Ambassador for the Athens Chamber of Commerce. She is also an active member of P.E.O. women’s international service organization and serves as an advisor and house corporation board member for Chi Omega Sorority at Ohio University.

When asked to describe herself, she said, “I’m an avid coffee drinker, world traveler, dog lover and huge fan of WOUB Public Media!”

She is also a huge fan of Ohio Bobcat Athletics. Before the pandemic, you could always find Malesick cheering on the Bobcats at football and basketball games. She has been attending games for many years. In fact, as an undergraduate, she was sometimes seen as the “Bobkitten,” a tradition that no longer exists. In her earlier days, she trained for years as a dancer and was a dance major at Ohio University’s School of Dance before entering the Journalism school.

“I am a social person who enjoys being out and about and experiencing life, and COVID-19 has prevented me from visiting clients face to face,” said Malesick. “But I am grateful for WOUB underwriters and patrons who have continued to support the stations throughout the pandemic.”