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Change organizations with “movements,” says Liza Haffenberg

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As millions of workers walk away from their jobs, or at least explore new options, many companies are exploring ways to better motivate their people. Our guest today, Liza Haffenberg, has worked around the world as a branding and culture change expert, and now she’s a leader at the marketing firm StrawberryFrog. Here she describes how employers can transform their cultures in ways that encourage their people to stay. She says promoting employee engagement and professional development leads to more productivity and organizational success. And she explains why an effective way to transform your culture is to turn your mission statement into action, thus creating a “movement” that can activate both employees and customers.

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