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WOUB Becomes More Mobile To Meet Needs
By: Tom Hodson
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Change is a cornerstone of any media enterprise today and WOUB Public Media is no exception.
Sometimes, it's difficult for any of us to change routines or ways to which we are accustomed. However, over the past year, we have embraced change at WOUB and made it our friend.
But it hasn’t been just change for change’s sake. Instead, we have attempted to bring changes to WOUB that benefit our audiences and our members — changes that you have wanted. We started last year with a brand new website. You have embraced that change and our visitors and page views have tripled during the past 12 months.
We also know that our audience is getting younger and far more mobile than in the past.
Over the past year, we have become a dynamic, digital source of news, music and arts information and sports at woub.org. But, you want our information when you want it, how you want it, and where you want it.
In short, you want to take us with you through your mobile devices so we can constantly keep you up-to-date.
Therefore, we have now made it easier for you to use our website on your smartphone. You can now get news and sports information, watch videos, and listen to our live streams through your phone.
With our partners at Eden Marketing, we have launched a "responsive design" which takes our normal website at woub.org and collapses it down to fit the face of your smartphone. It is easy to read and easy to use.
No longer do you need to expand or contract the image on the screen – it is done automatically for you. You can glance at the top headlines or drill down into our content with clarity and ease.
This is just the first of a series of changes we will be announcing over the next few months to provide you with top quality content, timely information, and interesting features.
We take our role seriously in keeping you informed whether you are sitting at your desk-top, listening to your radio, watching your television or whether you are "on the go."
We want to be your primary source for local and regional news, music, arts, and sports and we are changing to meet your needs.
Change is a good thing — stay with us as we un-roll more improvements over the next few months.