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WOUB Digital

Stand Up, Brand Up: Mark Twain’s Comic Legacy

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Mark Twain lived his life as a riverboat pilot, reporter, editor, inventor, humorist, author and publisher. In her new book, Twain's Brand, OU's Judith Yaross Lee examines the first American author-celebrity to blaze the trail of "branding" himself and his work, and his impact on modern-day performers such as Jerry Seinfield, Garrison Keillor and Margaret Cho.